Google Ads

Be the First Inspector Homebuyers Find

When someone searches “home inspector near me,” we put your business in front of them, send them to a landing page built to convert, and every lead goes only to you. The natural complement to your realtor referrals.

Run the Numbers ↓

Two Ways to Pay for the Top of Google

Search “home inspector near me” and the first results you see are paid. Two different products sit up there, and they work very differently.

  • 1
    Local Services Ads (LSA). The very top. Verified businesses with a badge, Google reputation and a call button. You pay per lead.
  • 2
    Search Ads (PPC). Text ads you write, for keywords you choose, sending buyers to your landing page. You pay per click.
  • 3
    Map and organic results. Free, but earned over time through your Google profile, reputation and SEO.

Search Ads (PPC) vs. Local Services Ads (LSA)

Search AdsPay per click
Local Services AdsPay per lead
How you pay
For every click on your ad, whether or not they call
For each lead: a call, message or booking. Some invalid leads can be credited
Where it shows
Top of results, just below LSA
The very top, above search ads and the map
Control
Full control. You choose keywords, write the ads and pick the landing page
Little control. No keywords: Google builds the ad from your categories, service area and profile
What wins the click
Strong ad copy and a landing page built to convert
The verified badge and your Google reputation
Getting started
Can launch within days
Verification can take a few weeks
New or established?
Works for both, from day one
Works best once your Google reputation is strong
Best for
Precise targeting, full control and ongoing optimization
Ready-to-call leads from buyers who trust the badge
They're not either/or. LSA wins on trust and position, while Search Ads win on control and reach. Many inspectors run both, and we set up and manage both.

LSA availability depends on your service category and market. Google verification can include license, insurance and background checks.

Run the Numbers

What Could Google Ads Bring You?

Move the sliders to match your market. The math updates as you go.

0
Leads / month
0
Inspections / month
$0
Revenue / month

Every $1 of ad spend brings back about $0.

Estimate for illustration, based on ad spend only. Results vary by market.

How We Improve the Numbers

The calculator starts with a typical unmanaged campaign. Our job is to move two numbers: lower the cost of each lead, and raise how many of those leads book.

Lower cost per lead

$100→$70 or less
  • Buying-intent keywords only. Searches like “home inspector near me” and “home inspection [your city]”, not broad terms.
  • Negative keywords. Block searches like jobs, training, certification, salary and DIY, so you never pay for them.
  • Your real service area. Ads only show to people located in the areas you actually inspect.
  • Smart scheduling. Ads run when you can answer, with more budget at the busiest hours.
  • Stronger ads. Call buttons, trust signals and clear offers raise click-through rates. Google rewards that with a better Quality Score and cheaper clicks.
  • Weekly search check. We look at what people actually searched and cut anything that wastes money.

More leads that book

20%→35% or more
  • A dedicated landing page. Your services, service area, credentials, trust signals and a sample report, with one clear way to book.
  • Fast and mobile-first. Most buyers search on their phone. A page that loads in seconds keeps them.
  • Click-to-call and quote form. Buyers can call or request a quote in one tap.
  • Speed to lead. Calling back within minutes makes a big difference.
  • Call tracking. Every call is tracked, so we can see which leads book and fix what doesn’t.
Before
10 leads · 2 inspections
→
After
14 leads · 5 inspections

Same $1,000 budget. 2.5× the inspections.

Where Ad Budgets Get Wasted

If you've tried ads before and they didn't work, one of these is usually why.

Sending clicks to your homepage

A general homepage makes buyers hunt for the booking button. Many leave before they find it.

Ads running when no one answers

A missed call from an ad is a lead you paid for and lost to the next inspector.

Paying for the wrong searches

Searches like “home inspector jobs” cost money and never turn into a booking.

Targeting too wide an area

Showing ads far outside where you inspect spends budget on jobs you won’t take.

No call tracking

If you can’t see which calls came from ads, you can’t tell what’s working.

Set it and forget it

Costs and competitors change. Campaigns left alone slowly get more expensive.

High-Intent Leads, Managed for You

Exclusive leads

Every lead comes from your own campaign and goes only to you. Never shared, never resold.

A landing page built to book

Ad clicks land on a page made for one job: turning a buyer into a booked inspection, with every call and form tracked.

Certified management

Your campaign is run by a Google Ads certified specialist.

Your ad budget is separate from our management fee, and you always see what you spent and what it produced.

Better Together

Realtors Build Your Business. Ads Fill the Gaps.

Your steady work comes from agents who send you buyer after buyer. Google Ads is the extra layer when you need it.

Slow weeksNew areasWhile relationships grow
Start with Realtor Connections →

Ready When You Are

Start showing up when buyers search

Book a quick call and we'll walk you through what a campaign could look like in your market.

Schedule a Call Send a Message →